SPRG NEXT SESSION | The role of sustainability professionals in preventing greenwashing

Thursday 23rd January 2025 | 2-3pm (GMT)
60 minutes + 30 minutes further Q&A

To start the New Year, we’re taking a deeper dive behind the barely dried façade of greenwashing.

Much greenwashing is often the result of overenthusiastic or poorly informed marketeers. However, a significant amount arises from far more fundamental strategic challenges.

Role-sustainability-professionals-preventing-greenwashing - Image of

While sustainability initiatives such as SBTi seek to place sustainability intentions and action in the contextual of global performance trajectories, much activity is still focused upon incremental improvements to business as usual. For example, we have recently seen companies seek to claim that products using a proportion of recycled materials is ‘sustainable resource use’ when the primary material used is oil based.

So, this week we’ll be exploring what sustainability professionals can and should do to help drive out greenwashing.

Including:

Integration of sustainability strategy with business strategy – aligning sustainability goals with overall business objectives and pursuing real impact reductions.
Developing capacity and capability to measure and report sustainability performance on material issues – ensuring that a realistic picture of performance is used to inform management decisions and underpin disclosure.
Build knowledge and capabilities – in wider teams, especially customer facing functions such as brand, marketing and sales.

Join us in an engaging session to share challenges, solutions and learning with fellow professionals where we will delve into these topics and explore: