Should companies be sustainability activists?
Sustainability is a transformative agenda. It requires companies to not only develop new priorities, but also to become corporate activists – to act to affect the wider system within which they operate.
Sustainability is a transformative agenda. It requires companies to not only develop new priorities, but also to become corporate activists – to act to affect the wider system within which they operate.
While sustainability management has in many ways entered the mainstream, practitioners are often hampered by resistance, apathy and misunderstanding.
There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.
As the general acceptance and uptake of corporate sustainability has grown, we have seen a broad progression in adoption and maturity. However, most practice appears stuck in the middle, somewhere between compliance and greater adoption. There are still very few examples of companies taking a leading position in sustainability.
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Incrementalism and transformation are often seen as divergent paths yet they may actually be the long and short term outcomes of the same journey.
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