Terrafiniti
Sustainability Consultancy, Sustainability Consultants, Sustainability
As environmental concerns take centre stage, the importance of responsible communication within Corporate Social Responsibility (CSR) is paramount. It extends beyond mere transparency and clarity; it embodies a company’s authentic commitment to sustainable practices. This concept is vital for building trust with clients, stakeholders, and the wider public, ensuring that environmental issues are addressed sincerely, …
Despite considerable regulatory focus on carbon neutral claims, companies are still getting their communications wrong, so what is happening?
While many large companies now appear wary of making claims about carbon neutrality, we can still see considerable focus on these in the SME space, some fuelled by questionable labelling schemes.
This article reviews recent regulatory and best practice developments and explores where businesses have gone wrong.
Reputation is widely regarded as one the most valuable assets of an organisation. Sustainability can also be an important contributor to both reputation and several dimensions of business value.
In this article we explore different dimensions of reputational risk, how it might be affected and how you can protect it.
To drive change in their organisations, sustainability professionals have to be effective influencers as well as content experts.
However, navigating how to develop the right messages for the right audiences can present a range of challenges, especially when sustainability can be complex, nuanced, and the subject of assumptions and strong passions.
Understanding the nature and types of communication that are used and valued by different groups, functions and professions in your organisation is fundamental to success.
Even within a single organisation, ways of thinking, cultural norms and professional perspectives can vary widely. Successful sustainability communication needs to recognise and utilise this diversity.
Greenwashing – misleading communications on sustainability issues – has various dimensions of risk, but these are often overlooked, and their implications are insufficiently examined.
While greenwashing may appear as simply irritating, it actually causes a range of harm and presents multiple business risks. Risks to the company which communicates it – but also risks to companies involved in creating it and those associated with it.
It's tough doing the work of creating truly misleading greenwash. But don't worry, help is here use the Greenwashing Copy Creator (GCC) to hit the eco-friendly target. Definitely not to be confused with the Green Claims Code (GCC) this will really help you knock out vague, misleading and generally crapulous copy - read this to get your own UTI!
Greenwashing is getting dangerous - regulators, customers and consumers have increasing expectations regarding access to good quality, consistent information on sustainability, whether it is about a company’s overall performance, or about specific aspects of a product and how it compares to others. This article explores the context and what you need to consider while attempting to meet growing customer expectations and increasingly fierce regulators.
ESG and Corporate Sustainability reporting with an investor focus is increasing in importance. Many company reports are still stronger on rhetoric than on providing a clear picture of sustainability issues, impacts and risks. In addition, there are still challenges in how companies identify which of these issues, impacts and risks are material to the company now and in the future. Joss Tantram, Partner at Terrafiniti, reviews regulatory guidance for ESG and sustainability reporting and considers the fundamentals of good disclosure for stakeholders while enhancing investor engagement.
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
Sustainability Professionals Resilience Group | SPRG Simply making money is no longer seen as sufficient by many. Demonstrating purpose and social value is increasingly important. The World Economic Forum, among others, is promoting “Stakeholder Capitalism”, with a focus on companies playing a positive role in solving global challenges and reducing inequality. BlackRock’s (the world’s largest …
The need for meaningful change in business practice to deliver sustainability and equity is perhaps more pressing than ever. But persistent greenwashing undermines the wider understanding of sustainability, erodes trust, adds confusion and fuels cynicism.
Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
