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Greenwashing – turning up the heat on green claims

Greenwashing is getting dangerous - regulators, customers and consumers have increasing expectations regarding access to good quality, consistent information on sustainability, whether it is about a company’s overall performance, or about specific aspects of a product and how it compares to others. This article explores the context and what you need to consider while attempting to meet growing customer expectations and increasingly fierce regulators.

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ESG and Sustainability Reporting – are you engaging your investors?

ESG and Corporate Sustainability reporting with an investor focus is increasing in importance. Many company reports are still stronger on rhetoric than on providing a clear picture of sustainability issues, impacts and risks. In addition, there are still challenges in how companies identify which of these issues, impacts and risks are material to the company now and in the future. Joss Tantram, Partner at Terrafiniti, reviews regulatory guidance for ESG and sustainability reporting and considers the fundamentals of good disclosure for stakeholders while enhancing investor engagement.

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Sustainable value creation

Understanding the relationship between your organisation and the wider world, and identifying which issues, trends, dependencies and risks are material (important) to your business future is critical. Not just for measuring and managing impact, but also for developing resilience and responding to the changing requirements of clients, investors and wider stakeholders and ultimately maximising the opportunities for sustainable value creation.

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Greenwashing – as regulators mobilise, what do marketers need to get right?

Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?

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Global Risks 2022

Most major sustainability issues have important risk dimensions for companies – and societies. In many cases these are still not adequately represented in board-level discussion, company risk assessments or registers.
WEF’s Global Risk Report provides a very useful, comprehensive global review and outlook upon what is important, and this article provides an overview of 2022’s report.

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Certified Greenwashing – Real Greenwash Kitemark

To-date, claiming environmental credentials has been somewhat of a niche activity. But now that consumers, governments and even a few companies are waking up to the power of blah blah blah - greenwashing really has gone mainstream.
There’s so much activity it can be difficult to keep up and not be overwhelmed with who’s claiming what and on what basis – or perhaps more importantly - what lack of basis.
It’s time to get professional. So, we’re pleased to announce the new Real Greenwash KitemarkTM.

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Biodiversity – the next crisis?

While we've been concerned with action on climate and tied up with Covid19, a larger, related crisis is brewing. Businesses are waking up to the need for action on biodiversity.
Biodiversity is one of many issues organisations should consider when developing (or reviewing) sustainable business strategy. Many organisations have biodiversity-related dependencies and impacts stemming from their location, supply chains, products and services.

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Choice is an illusion

Choice is a leading aspect of modern life and is a powerful tool in the marketplace. But how much is real and how much of this choice is an illusion? And where does responsibility lie to choose sustainability?
Should it lie with consumers encouraging businesses to converge with their values?
Or are the issues so important for long-term wellbeing and quality of life that the appearance of choice is an illusion and businesses must place sustainability in the heart of their business models?

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The Waster Hierarchy

You might be familiar with using a hierarchy to save waste or carbon.
But what if you want to conserve your own personal energy?
It’s been a tough year, perhaps you’ve had enough (we have) - it’s time for your team/colleagues/husband/wife/kids/parents/pets to do their share.
Use our ground-breaking Waster Hierarchy to lighten your load and put your feet up.
Remember, like other hierarchies, start at the top, you’ll get the maximum slacking benefits here!

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